Research is the cornerstone of any good design. Knowing how to gain contextual insight on users/customers/audience members is crucial to designing products and services that actually fulfill a need.
We'll cover a range of qualitative research methods and principles, including:
effective use of probes
how to plan, execute, and report findings
tools for making sense of research data and framing opportunities
Expect to spend about 80% of time on activities, 10% on lecture and full group discussion, and 10% on small group discussion and individual reflection.