Design Research, Facilitation, and Futures

Design Research Methods and Sensemaking

Research is the cornerstone of any good design. Knowing how to gain contextual insight on users/customers/audience members is crucial to designing products and services that actually fulfill a need.

We'll cover a range of qualitative research methods and principles, including:

  • ethnographic interviewing

  • observational methods

  • shadowing

  • co-creation/participatory design

  • effective use of probes

  • how to plan, execute, and report findings

  • tools for making sense of research data and framing opportunities

Expect to spend about 80% of time on activities, 10% on lecture and full group discussion, and 10% on small group discussion and individual reflection.